Enhanced Holiday
Wellbeing
RA Staff Council

Director of Audiences

Salary £90k - £100k (Dependent on experience)
Location London
Mergefield Title {Mergefield Value}
Mergefield Title {Mergefield Value}

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Vacancy

The Royal Academy of Arts is looking to appoint a strategic thinker and creative force to join us as Director of Audiences.

This newly established position will drive the retention, growth, and diversification of the Royal Academy’s audiences.

The Director of Audiences will have strategic oversight of ticket sales, Friends Membership growth, product and pricing, and all brand positioning, marketing campaigns, and communications. Leading a team of highly skilled heads of department, the postholder will develop an organisation-wide audience development strategy to achieve significant attendance growth and audience diversification over the next five years.

About You

The successful candidate will be a strategic and creative thinker with a proven track record of developing and delivering high impact marketing, communications and engagement strategies that elevate reputation, drive revenue and expand audience reach. With previous experience working within a complex organisation, you will have great understanding of how to balance audience needs with artistic and business objectives.

A data-driven sales and performance-marketing approach to leading, you will have a demonstrated ability to engage and grow large, diverse audiences.

 

We are committed to being a truly inclusive place and welcome applicants from all backgrounds, regardless of age, disability, race, religion or belief, sex, sexual orientation, gender, gender identity or expression, marital and civil partnership, or pregnancy.

The Company

The RA dates way back to 1768 when a group of artists and architects persuaded King George lll to help them to ‘establish a society for promoting the Art of Design'. The original academy, in Pall Mall, was less than 10 meters long. Since then, there have been many changes, though the RA’s core purpose of bringing art and design to a broad audience and championing art and artists still holds true.   

Today we are a contemporary art organisation hosting internationally acclaimed exhibitions and through investment in employee training and development, with courses such as Unconscious Bias, LGBTQ+ Awareness, Bystander, and Mental Health First Aid training, we are striving to foster a safe space for everyone through positive action. We also have Employee Network Groups, Ways In Groups, and an Employee Council so every employee has a voice and a way to feel heard by colleagues through the CEO.   

The RA is truly a unique place, both as an attraction to our visitors, but also as a workplace. Our people are at the heart of all we do, and we support a broad and inspiring mix of departments; from exhibitions, curators, art handlers, researchers, publishers, and digital to schools and education, visitor welcome, fundraisers, and corporate support.   

The Benefits

Exhibitions

Reciprocal Agreements with galleries across the UK

Enhanced Pension

Generous employer contributions

Enhanced Holiday

25 days annual leave, plus bank holidays

Wellbeing

Access to a virtual GP Service and Mental Health First Aiders

Agile Working

The opportunity to work flexibly

RA Staff Council

Where your views are heard and listened to

Employee Clubs

Football, Staff Choir and more

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Closing

in X days

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